The organizers of the recently concluded reality television show, Big Brother Naija season 7, said that more than N4.7 billion was invested in the production of the show.
John Ugbe, CEO of MultiChoice Nigeria, revealed this during the presentation of the award to the winner of the “Level Up” edition, Josephine Otabor, popularly known as Phyna, on Tuesday in Lagos.
The Nigerian News Agency (NAN) reports that Phyna turned out to be the show’s winner when she walked away with the N100 million grand prize.
The grand prize comprises N50 million, a new SUV from Innoson Motors, a trip to Dubai for two, a year’s supply of Pepsi, a new tech phone – Camon 19, a supply of Unik soap and a supply of Nexus appliances, among other delicious items . .
Ugbe also said that more than a billion votes were cast over the course of the show.
He praised the housemates for providing premium entertainment during the show and also thanked the fans and the media for their continued support.
“N4.7 billion was invested in the show, that’s the production cost of the season 7 show, we also got over a billion votes for the entire show.
“The Big Brother Naija show is more than just entertainment, it also reflects social and value creation, the show has empowered more than 1,200 people, including fashion designers, capenters, interior decorators, photographers and more.
“Today, this show contributes significantly to the Nigerian economy,” he said.
Earlier, Busola Tejumola, Executive Director of Content, West African Channels, Multichoice Nigeria, said he was delivering on the investment of over N4.7 billion in the production of the show.
Tejumola said that the show had created a platform for the showcase of viable talent, job creation, and individual Nigerians to fulfill their dreams and aspirations of achieving fame.
She said that recording more than a billion total votes for the season of Level Up attests to the fact that fans of the show were fully engaged with the premium content.
“We are excited to see the show continue to set a great record every season.
“We thank our sponsors, Pocket by Piggyvest, Flutterwave and Quidax for making magic with us this season.
“Also to our other sponsors, Pepsi, Aquafina, Johny Walker, Origin, Lush hair, Supa Komando, Munch it, Minimie noodles, Hypo, Unik soap, Techno, Close up, Sunlight dishwasher, Lipton tea, Oraimo, Arla Dano milk, Airtel Nigeria, Nexus home appliances, Innosons vehicles and travelbeta.com.
“We are extremely proud to have created a platform that contributes to entertaining the world, showcasing the talents of housemates, the different expressions of our culture and contributing to the growth of the creative industry in Nigeria.
“Our commitment to providing premium entertainment is second to none,” he said.
Tejumola thanked the show’s winner, Phyna, and other housemates, saying they provided top-notch entertainment throughout the show.
“Starting this journey of over 40,000 applications during the audition process, we are proud to have once again delivered another amazing show.
“Congratulations Phyna on emerging as the winner, I want the other housemates to know that they are equally winners from the start of the show.
“Each season of the Big Brother Naija show brings thoughtful creative gameplay, unique personalities, drama, intrigue, fun and excitement.
“The engagement generated this season has been phenomenal, from the fan base to the conversations on social media to the media coverage,” he said.
Phyna, the winner of the show, received a check for N50 million and her new SUV.
Phyna, who was referred to as the “queen of content,” was elated and screaming, beckoning her former housemates to take photos with her.
He attributed his success to God as he appreciated his fans, family, and show organizers.
“I thank God and Biggie for the privilege of being on the show, this is after four years of trying to be a part of the show, I finally made it on the fifth try.
“Thanks to my housemates and sponsors of this program, I had an incredible experience, I appreciate everyone who voted for me.
“It feels good to be the winner, I plan to achieve a lot in the future and I ask God to help me, with God, I can conquer everything,” she said.
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