Google on Thursday highlighted Bella, Beauty and Khalid as the most popular housemates on the seventh season of the reality show Big Brother Naija, titled “Level Up.”
Taiwo Kola-Ogunlade, Communications and PR Manager for Google West Africa, revealed this.
He said in a statement that Bella’s relationship with her housemate Sheggz has been prone to confrontation with her housemates.
Kola-Ogunlade said that Bella became a trend as a result of Big Brother hitting her for disobedience and provocation, causing backlash over her cooking skills and recently had a fight with her housemate and head of house, Phyna.
He said that former Miss Nigeria Beauty also became one of Big Brother Naija’s main housemates.
According to him, Beauty was kicked out just two weeks into the show after a physical argument with a housemate, Groovy.
He said, “Khalid, who was the second level 2 housemate to be evicted, also appeared as a trending housemate due to his on-screen romance with his housemate, Daniella.
“While Bella, Hermes, and Daniella have received the most search traffic overall, Daniella has generated the highest search spike yet.”
According to him, regionally, Bella has attracted the most interest from Lagos, Osun, Kwara, Abuja, Kaduna and Enugu.
Kola-Ogunlade said that Hermes received the most search interest from Plateau, Benue, Ekiti, Delta and Abia.
He said Daniella leads in Kogi, Cross River, Akwa Ibom, Rivers, Imo, Edo, Ogun and Oyo, while Groovy generated the most searches in Ondo and Anambra.
The communications manager said the show had also seen people turn to Google for more information about their favorite housemates, the house, and where to watch the show.
Kola-Ogunlade said the show began airing on July 28, adding that the housemates were originally admitted to two houses – Tier 1 and Tier 2 – to compete for the N100 million grand prize.
He said there have been 12 evictions so far, two fake housemates who left and one housemate who was kicked out of the competition.
According to him, as interest in the show remains high, there are housemates who dominate when it comes to online searches with different regions of the country showing clear favourites.
He said that Bella, Beauty, and Khalid lead with the most sought-after interest, followed by Hermes, Daniella, and Amaka.